5/6/2023 0 Comments Cuppa haters memeSometimes I feel a little one-track-minded, but I see clients everywhere. She said it was extremely unusual to score so high in the sales part of the test, and offered me a great sales position instead of the content marketing one I had interviewed for. #copywriting #brandingstrategist #ZebracopyĪ few years back before starting my own business a prospective employer gave me a business related personality test to take. Which archetype do YOU relate most to? WHY? It's the BUSINESS that needs to be branded according to its goals and its makeup, and NOT according to personal preference. Others are more similar to the rebel, and some of us personlify wide-eyed innocence. Some of us will relate more naturally to the hero or ruler archetype. People naturally feel connection to specific others for various reasons.īUT- when you're branding your business and choosing the perfect archetype to represent it, make sure not to let those natural inclinations cloud your vision. Whether it's how they look, their personality, or their life circumstances, we connect to that character on some level. ❇ Other times it will be a character who we feel a kinship to. ❇ Often it will be the main character, because good authors will make sure their main character resonates with the audience. Well, not necessarily Harry, but we each have that HERO with whom we connect to most in a given story. #copywriting #webcopy #emailmarketingstrategy #Zebracopy □Did you ever provide a small service for a client who later came back for so much more?□ Obviously treating ALL people ALL the time with the utmost respect is a must.īut from a business standpoint, it's the ONLY way to succeed. I told her that I charge significantly more than when we'd previously worked together, sure that she'd thank me and leave to find more affordable copy.īut I was wrong! She hired me for a big project, and has others like it on the horizon.Įven "small clients" are crucial to your business. I always try to implement the above, but it hit me lately just HOW IMPORTANT these things are.Īn old client who I'd done some small, inexpensive work for in the beginning of my career contacted me. Provide the best of the best, communicate clearly, and send gifts when necessary. □Make it clear to THEM that you value them FITB ⏩ Without - your business is NOTHING.
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